Operation management and corporate strategy Essay

Operation management and corporate strategy - Essay Example Marriott’s outputs of the key operational transformation processes The business name is Marriott which is carried by Marriott International Incorporated. This company is undeniably has undergone operations strategies over time to ensure that strategic decisions and actions will result to operation’s main role, objectives, and activities (Slack et al, 2007). Why there is a need to transform inputs it is because they cannot automatically be considered final goods or services. This is clear in the case of making a product and using technology for instance to transform raw materials into something useful by undergoing different processing stages (Thomson and Formby, 1993). The same process applies when it comes to coming up with service offering. The whole process requires transformation of available resources into something useful that can be served for the benefit of the target users, customers or markets (Johnston and Clark, 2008; Stevenson, 2008; Looy et al., 2003; Hill , 2005; Jick and Peiperl, 2002). This means that it is not only in manufacturing organisations there is a need to come up with transformation of the inputs which in this case it is common to hear about the raw materials. However, in organisations where the final product is a form of service, it is important to understand that there are also basic inputs that need to be transformed. Marriott Hotels basically need to come up with staffs as its most important resources. In order for the management to effectively promote its vision, these staffs must be fully equipped with the right information so as to elaborately create a business environment that could satisfy customers. According to Slack et al (2007), staffs and facilities belong to the input transforming resources because they have the ability to act upon the input transformed resources which are commonly in a form of materials, information and customers. Due to input processing of material, information and customer, Marriot Hotel s were able to come up with hotels with complete amenities and everything that a customer may want to find in a hotel. The five performance objectives The five performance objectives are important for an organisation not just for the purpose of obtaining corporate goals but in order to achieve competitive advantage (Slack et al., 2007). Quality, speed, dependability, flexibility and cost are not only determinants of good performance of an organisation but they are all essential characteristics that can be obviously found in a product or service offering. Outsourcing of service for instance, especially in hotels is found to result to reduce cost, and improve the quality and flexibility of the service (Rodriguez and Robaina, 2004). In reality, there is an observed link between business environment and the choice of operational strategy choice of the five performance objectives especially on dependability (Gyampah and Boye, 2001). Customer service in actual setting always integrates th e issue of the service speed and part of it is the determination of customer satisfaction (Davis and Maggard, 1990). Flexibility issue is widely heard among manufacturing org

Public relations model Research Paper Example | Topics and Well Written Essays - 750 words

Public relations model - Research Paper Example They are utilized until today for they are successful in passing on a specific message from the sender to the receiver within the public. They are utilizing these models so as to accomplish their targets of setting their message in media. This essay offers an analysis into how Saudi Telecommunication Company is using social media platforms such as Twitter to converse and build relationships with their key publics. It will extend the existing knowledge of how social media, such as Twitter, is utilized in a dialogic public relations context. Furthermore, it will offer insight on how social media platforms can be used in partnership with the four public relations models. Saudi Telecommunication Company has utilized these models greatly to communicate to the public. One of the noticeable public relations model is the public information model. Most of the tweets by this company are aligned to this model because the medium interactivity is featured in the tweets. In addition, the tweets that are made by the enterprise target the general public while self-promotion is featured in the tweets. It is evidenced by various tweets made October covering the Hajj season. The tweets also covered various topics such as those of religion and holiness; hence, creating awareness to the public. Through the tweets, the company stresses on maintenance of its public image by circulating various relevant information to the public such as the Hajj season. Under this model, the company also seems to be creative in its tweets because it delivers them with respect to the period of the year hence putting the thoughts of the audience into these meaningful tweets that later inf luence them. Messages sent through this model flow from the sender to receiver, in this case, the company’s clients and so on. Hence, it is a one-way communication (Grunig, 2013). Elsewhere, the company has incorporated the press agentry model that is also a one-way model that allows flow of information from the